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Edition 19: Outside The Obvious

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HYLAND and Colum (Let The Great World Spin) McCann, where relaxed, enjoyable browsing replaces the urge to reach for cellphones. "I hoped to create a shop with an Old World European flavor," says owner John Doyle, who has reinvigorated the art of chatting with customers—and of clairvoyance— knowing exactly which book patrons will devour. "While Barnes & Noble engulfs you with toys and games, we just want to shower you with personalized service." He succeeds, as does his counterpart in a downstairs den, rare book dealer David Johnson. A retired NASA engineer, who always dreamt of selling first editions, he's now enjoying "a new adventure," passionately describing Rotisserie Georgette

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