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Edition 13: Make, Break or Sustain

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(1) Know a coin's value; it's your best way to negotiate a price. A publication I recently read gave some rules of thumb on how to negotiate in the coin market. The advice was downright awful. One of the rules, for example, said buyers should always start by offering the seller a set percentage below the asking price. This disregards the fact that the asking price could be far above the coin's true market value. If a coin is worth $1,000 and someone is asking $10,000 for it, you wouldn't want to offer $5,000. On the other hand, if a coin is worth $1,000 and someone is offering it to you for $50, you wouldn't want to jeopardize the deal by haggling in an effort to get the price down to $25. You would simply say, "OK, $50 is fine," buy it for $50 and sell it for $1,000. If you don't know what a coin is worth, you shouldn't be negotiating for it in the first place. If you do know what it's worth, you have a big edge over other people who don't. HYLAND Above: Childs 1804 silver dollar

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