Tom Stubbs, fashion writer and stylist.
In a sartorial world in which double-barreled names
suggest the historic lineage of so many English shops
��� Hilditch & Key, Turnbull & Asser, New & Lingwood,
Hawes & Curtis, Harvie & Hudson ��� Robert Emmett is
distinctly his own man, choosing the fabrics himself, designing the shirts himself, working closely with his factories in Italy, and sharing his preferences in his advertisements and on his blog.
The Emmett twist lies in this highly personalized take
on traditional shirt-making. The shirts themselves are
of the highest possible quality, with wide-spread ���Chelsea��� collars and luxurious cottons that put his competitors to shame. Each design is limited to an ���edition��� of
25, often drawing upon archival sources from old fabric
houses that date back to the nineteenth century. But
the presentation of the shirts ��� both in Robert���s three
shops and in his advertising ��� is offhand, humorous, ofHYLAND
